Kanye West teamed up with Olivier Rousteing, Balmain's creative Director to create his new Wolves video which will also stand as Balmain's official Fall 2016 campaign. 

The 7 minute video was directed by photographer Steven Klein, and models included big names such as Alessandra Ambrosio, Jourdan Dunn, Joan Smalls and Cindy Crawford.

Here is how we felt about the campaign over at The Beauty Run HQ:

1). Outfit recycling

As you all know our Founder/Editor is a firm believer of wearing the same outfit more than once, and yes Kim and Kanye wore exactly the same Balmain pieces they wore to the Met Gala. However, this left us feeling a little disappointed as we felt like we was watching old material. As Balmain's official Fall 2016 campaign, we were expecting more WOW. Olivier could have dressed them in different pieces from the collection no? Or even custom made them something else to wear specifically for the campaign? 

2). There was a lot of aimless walking 

The models in the video walked, walked and well walked some more (snore) as Kanye stood in front of them. How exciting? 

3). Jourdan Dunn looked FIRE

As always, our girl Dunn looked amazing. Amongst all the aimless walking and Kimye's meh outfit choices, Jourdan Dunn made us forget the rest of the video for a second and yes, only a second. 

4). A crazy amount of tears 

Everyone was crying in the video including Kanye himself. Damn, we don't think we've ever seen a tear roll down Yeezy's eyes before which managed to pull on our heart strings (not). 

5). The video does the collection no justice 

As the video is shot in black and white, a lot of the collection lost its life. In the Balmain FW16 catwalk show back in march we saw an abundance of pastel hues, and well this was just completely lost in this video. As Balmain's official campaign video, the art direction failed to really sell in the collection.